A Brief History of Google Analytics. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely [...]
Google Analytics Custom Alerts. Custom alerts might be your favorite life-saving feature within the new GA app. But what are they? Google alerts act as a kind of 24-hour watchdog for anomalies in your data. Much like a Google Alert [...]
Google Analytics Set Up Annotations https://youtu.be/XfPx4Sus_CY
Google Analytics Custom campaigns. Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, [...]
Google Analytics Key Metrics To Track - Visitors Figuring out how your website is being used, and using that knowledge to make it better, starts with the visitor. Knowing who is coming to your site, how long they spend on [...]
Google Analytics Intelligence. Intelligence is a relatively new feature of Analytics. There are automatic alerts built into the app, including pageviews, average time on site, visits, bounce rates, and other metrics (some of which are segmented). But you can also [...]
