What is Brand Strategy? Your brand should tell your customers exactly what to expect from you. Deliver on your promises and they will come back again and again. How often have you gone to a familiar restaurant chain because you [...]
Google Analytics Content. On the content overview page, the graph represents page views rather than visits, so you’ll notice the numbers used should be a lot larger than on the visits graph. One thing you’ll notice here is that both [...]
Google Analytics to Drive Traffic. There are probably thousands of articles on the web talking about Google Analytics, such as how to use the free reporting tool, how to set up Google Analytics for your website, and what Google Analytics [...]
Google Analytics Segment Analysis. Conversion tracking is a simple concept. Marketers designate a web page at the end of the funnel, often a "thank you" or "confirmation" page, to signify a completed action. Be it a lead-generated, e-commerce sale tallied, [...]
Google Analytics to Optimise Checkout. Some online stores have less-than-user-friendly steps that need to be completed for the customer to make a purchase. When visitors get frustrated, they leave the site and go find another place to make their purchase. [...]
Google Analytics to Improve Rankings. My rankings are dropping, what should I do? Now, I’m not a big believer in tracking rankings because search has moved towards a long tail game. And as long as your search traffic keeps going [...]
