Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the [...]
Brand Colours. Choosing brand colours to generate more sales Choosing brand colours to generate more sales. Whether you’re launching a new business or rebranding your website, the chances are you’ll need to make some decisions about colour at some point [...]
Brand Company Name The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks. Inspiration for business names can come from almost anywhere. Some [...]
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that [...]
Branding vs Marketing. Many companies, big and small, do not understand the important differences between Branding vs Marketing. Mark McCulloch, of Spectacular Marketing, explains why the two are important, but in different ways Brand and marketing, and the difference between [...]
A mission statement is a statement which is used as a way of communicating the purpose of the organization. Although most of the time it will remain the same for a long period of time, it is not uncommon for [...]
