Few small firms can afford the full-time services of a PR agency. Most want a monthly retainer that can run to several hundreds of pounds. With a bit of guidance and study, you should be able to manage simple press [...]
Any PR strategy needs to be well thought-out, not a scatter-gun approach. “Small businesses need to be focused and pragmatic about their PR and how they obtain publicity. Any activity — whether it be an article, an interview or a [...]
Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised [...]
ROI is not just something to consider after the event; you have plan for ROI from the outset and continue measuring ROI after the event. Because events can result in numerous outcomes, you will likely need to measure – and [...]
You don't necessarily have to be an exhibitor to get face-to-face contact with key prospects. For instance, it's worth going to exhibitions as a visitor. You get to meet large numbers of useful people in one place. To choose the [...]
Holding your own event allows you to to demonstrate your product or service, or communicate your message directly to your invited guests without competition from other exhibitors. Get it right and your business has an opportunity to show your [...]
