Becoming an active member of your local Chambers of Commerce or any other business groups that will increase your prominence. Go for committee positions, offer to speak at events, look after stalls at conferences. Maximise your chances of meeting your [...]
Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business. Thinking that bad publicity won't happen to you isn't an option. If you plan and prepare [...]
Whether you elect to use an external agency or decide to retain PR in house, it is vital to do your research. Consider your target market(s). What media do they read, watch and listen to? Do not dare to assume [...]
How much time and money should I spend on PR? Remember PR is all about getting people to know about who you are and what you do. It will help groom perceptions and create a positive image of your company [...]
Although versatile, PR in its broadest sense (off and online), almost alone, helps SMEs manage complexity and campaign over extended periods. Its extended editorial formats allow firms to deliver multiple messages and handle “shades of grey”. Meanwhile, its ability to [...]
It’s all about the people. To build a great PR team, you need great people. This comes from playing with the dials and finding the right mix of subject experts. For example, at Porch, a home improvement network, we built [...]
