Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ethical and legal boundaries. Ethical practices must consider the [...]
Why do stories work? It turns out, using storytelling in PR and marketing has a scientific basis. Storytelling is an effective way to communicate. And by “effective” I mean it brings about change in our audiences. Leo Widrich of Buffer [...]
Creating interest Journalists will only cover your story if they think it is interesting or newsworthy. News is typically: Controversial, new or surprising. Amusing or funny. Directly important to the readership (or audience). Confidential or secret. Linked with famous people [...]
Natural A new product launch. PR is not a passive discipline. You don't need to wait for something to happen before you publicise it. You can actively create PR opportunities that will get your company noticed. The launch of [...]
The best way to make your PR effective is to find out what journalists want and to provide it. What makes a good news story depends very much on the publication. In the trade press, a sales story, a product [...]
Some business people become well-known figures in their own right, such as James Dyson, the inventor and entrepreneur. Becoming an authority in your field is an excellent way to publicise your business. It's not all about news. You can also [...]
