Cinemagoers are active, out and about, spending time with friends and family, hungry for new ideas and shared experiences. Old or young, they set aside time to indulge in their passions and have the disposable income to do so. Just [...]
There are more than 750 cinemas and 3,800 cinema screens in the UK. If you want to be seen on the big screen by high-spending young people and families in your area, you can book time locally and link your [...]
Measuring the value and impact of PR is an essential part of our work, and admittedly, one of the hardest. In today’s guest post, Hugh Anderson talks about the evolution of measuring PR. He also suggests simple metrics to get [...]
What Is Influencer Marketing One definition of influencer marketing is: the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your [...]
Many business people dread doing interviews with the press. Do them well, however, and you will get valuable coverage for your company. Always be friendly and helpful when a journalist requests an interview. Don't, however, feel pressurised into responding then [...]
Two simple principles produce a good press release. First, the subject matter has to be genuinely interesting and relevant; second, you have to present it in the right way. Most PR is geared towards generating good (and free) publicity in [...]
