The History of Guerrilla Marketing. Agencies struggled to make an impression on consumers and consumers were tired of being marketed to. It was time for a change. In 1984, marketer Jay Conrad Levinson introduced the formal term in his book [...]
Why Is Referral Marketing So Powerful? We know that word-of-mouth and referral marketing is powerful and is continually rated as one of the most powerful forms of marketing, but why? Let’s take a look at three core reasons for this: [...]
What Is Guerrilla Marketing? Guerrilla marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn't take is a big budget. "Guerrilla programs usually start when a [...]
Referral Marketing Touch Points. Referral can be promoted in many different places: at various locations on site, in emails, as card inserts and even via the phone channel. Typically businesses look to find a couple of touch points to launch [...]
Referral Marketing Make sharing Easy. Make It Easy For Visitors And Customers To Refer Your Brand. You always want to make sure you’re making it as easy as possible to share your products and refer your brand. There are many [...]
Referral Marketing Objectives. Referral should be viewed as a marketing channel rather than a product launch. As a channel it needs optimising and engagement. Typically the first six months are spent testing and optimising the offers and from there on [...]
